Client Case Study: Da Lat Corner
Launching a new business is an opportunity to introduce not only what it offers, but the story, people and purpose behind it. For Da Lat Corner, we developed a launch PR and communications campaign that introduced a new Vietnamese food business to Yorkshire, built its profile from the outset and generated measurable interest from customers, media and influencers.
Da Lat Corner was founded by Thu Nguyen after relocating with her family from Vietnam to the UK. Born and raised in the mountain city of Da Lat, Thu brought with her a love of Vietnamese cooking and generations of family recipes, creating traditional dishes from scratch and initially preparing them from her home kitchen for customers across Sheffield.
The Prominence Collective supported Da Lat Corner with its launch communications, bringing together the business story, Thu’s personal journey and the food and culture at the heart of the brand. Our aim was to create awareness among potential customers while giving journalists, food writers and other audiences a compelling introduction to a completely new local business.
Thu’s story provided a strong foundation for the campaign. Having moved thousands of miles from Vietnam to build a new life with her husband and daughters, she was also establishing a business rooted in the food she had grown up with. We developed that story alongside the wider proposition of Da Lat Corner, introducing audiences to traditional Vietnamese dishes, the family recipes behind them and Thu’s ambition to bring the flavours of Da Lat to her new home in Yorkshire.
The campaign secured widespread regional, business, food and lifestyle coverage, including features in the Sheffield Star, Exposed Magazine, Business Daily and The Yorkshire Press. The coverage introduced Da Lat Corner to audiences across Sheffield and the wider region, while also generating interest from food bloggers, influencers and journalists keen to discover more about the business and Thu’s food.
Most importantly, the launch translated visibility into tangible results. Da Lat Corner saw its social media following increase by almost 500%, alongside a significant rise in customer enquiries and growing interest from food bloggers and influencers. For a new independent business building its customer base from the ground up, the campaign helped create awareness and momentum at an important stage of its development.
The increased profile also supported Da Lat Corner’s ambitions beyond its initial home-based model. Thu began exploring opportunities including pop-up kitchens, food festivals, event catering and a mobile food truck, creating new ways to take the business and its Vietnamese food to customers across the region.
Reflecting on our work together, Thu said: “The Prominence Collective helped me share the story behind Da Lat Corner in a way that felt true to me. Thanks to their work, I’ve been featured in several magazines and newspapers, which has led to a real increase in customer enquiries, interest from food bloggers and journalists, and a stronger social media following. They understood my business quickly and delivered results without overcomplicating the process. I’d definitely recommend them to other business owners looking to raise their profile.”
If you are launching a new business, product or venture and want to build awareness from the outset, please get in touch to discuss how strategic communications can help introduce it to the right audiences and give your launch greater visibility.
