In summer 2026, we worked with The Proud Trust, one of the UK’s leading LGBTQ+ youth charities, to create and deliver #DeserveBetter, a new national campaign focused on the experiences of LGBTQ+ young people and the simple principle that they deserve safety, acceptance, opportunity and support every day of the year. Liam Swanston - Director of Development and Partnerships, The Proud Trust Our involvement began with the initial idea. We conceived #DeserveBetter from the ground