Our Founder shares more on our new name
- Edwin Buckley
- Sep 1
- 2 min read
When I launched People of Prominence (now The Prominence Collective), my focus was always on people, not just as individuals, but as the driving force within organisations, charities and brands.
From the outset, our work combined human-interest storytelling and thought leadership activities with strategic PR and communications, helping businesses and non-profits connect more authentically with their audiences while elevating the voices of leaders and changemakers. Over time, this people-centred ethos has remained constant, even as the scale and breadth of our work has expanded.
That is why we have rebranded as The Prominence Collective. The new name reflects who we are today, a collaborative, multi-faceted agency working across sectors, with people, thought leadership and stories at the centre of everything we do. It captures both the diversity of our clients and the collective spirit that drives our approach.
Why the change?
For me, this rebrand is about clarity and alignment. Our work has always stretched across individuals, organisations, charities and businesses, but our old name didn’t make that breadth immediately clear. “The Prominence Collective” represents not just who we serve, but how we work, by bringing voices together to create meaningful impact.
The word collective is particularly important. It represents:
Collaboration: The best communications happen through partnership, shared ideas and trust
Diversity: Our clients are varied in size, scope and mission, but united in their ambition to influence, inspire and grow
Impact: By elevating voices and narratives across different spheres, we create visibility and influence that is greater than the sum of its parts
Our four divisions
To make our scope clearer, we now operate as four specialist divisions, each focussed on the needs of its community:
Brands of Prominence: PR, communications and stakeholder engagement for businesses
Charities of Prominence: Strategic communications support for non-profits
Leaders of Prominence: Leadership visibility programmes for organisations and senior talent
People of Prominence: Our personal PR and publicist service for entrepreneurs, experts and public figures
These divisions are distinct, but they all share one purpose, to craft authentic narratives, elevate profiles and strengthen connections.
Practical updates
A few immediate changes come with the rebrand:
Looking ahead
This next chapter is about growing while staying true to our ethos. The Prominence Collective reflects both the breadth of our client base and the collaborative way we work. Whether we are supporting a business to strengthen its brand, a charity to grow its impact, a leader to amplify their influence, or an individual to share their story, our focus remains the same, people, stories and expertise at the centre, prominence as the outcome.
I want to thank our clients, collaborators and wider community for being part of this journey. The best work happens when we build it together, and I look forward to continuing to grow, as The Prominence Collective.
