Three Months of Impact for At the Millpond

Some campaigns are about generating noise. Others are about building authority.

Over the past three and a half months, our work with At The Millpond has focussed on the latter, transforming expertise, lived experience and creative work into sustained national visibility, clear brand positioning and measurable engagement.

At The Millpond is the neurodiversity consultancy founded by ADHD coach and neuro-inclusion consultant Isobel Lepist. Following her late diagnosis of ADHD and Autism just before her 53rd birthday, Isobel redirected her career towards supporting neurodivergent adults through coaching, executive function support and organisational consultancy.

Alongside this, she released her debut novel, The Event, which explores themes of masking, high achievement and identity through commercial fiction.

The objective of the campaign was clear. Increase brand awareness of At The Millpond. Position Isobel as a credible, articulate thought leader in the neurodiversity and inclusion space. Raise visibility for her novel. And ensure that visibility translated into genuine engagement and inbound interest.

Between October 2025 and February 2026, we secured 26 outcomes across national, regional and specialist media, broadcast, podcasts, live speaking and digital platforms.

National coverage included BBC News Online, alongside an interview broadcast across 40 local stations via BBC Radio England. A powerful opinion feature in The Big Issue strengthened her positioning as a commentator on late diagnosis and neurodivergent women’s lived experience. Further major exposure followed in Manchester Evening News, NationalWorld, My Weekly, and more.

Importantly, this visibility spanned both mainstream and sector-specific audiences. Features in titles such as SEN Magazine, and a guest blog for the Autistic Girls Network, reinforced specialist credibility, while consumer-facing platforms expanded broader public awareness.

This breadth matters. Authority is built not just through one headline outlet, but through repeated presence across trusted spaces. Each feature strengthened search visibility, social proof and recognition. Each broadcast appearance positioned Isobel as confident, knowledgeable and media-ready. Each article added weight to the At The Millpond brand.

Isobel Lepist

Alongside media activity, the campaign included live visibility and industry engagement. A speaking slot at a women’s professional event placed Isobel directly in front of her target audience, creating in-person connection to complement press exposure. Upcoming Podcast recordings ensure that the momentum continues into 2026, extending the lifespan of the campaign beyond its initial window.

Crucially, this was not simply a PR push. Early in the campaign, we delivered a comprehensive three-month social media strategy and content roadmap, ensuring that coverage could be leveraged effectively. Media mentions were integrated into digital positioning. Quotes were repurposed into thought-leadership content. Authority signals were embedded across platforms. Visibility became layered rather than fleeting.

The results have been significant. Increased brand awareness for At The Millpond. Greater recognition of Isobel’s expertise within both professional and public spaces. Expanded audience engagement. Direct inbound enquiries. Stronger positioning for future speaking, podcast and collaboration opportunities.

For experts and founder-led brands, the challenge is often not capability but visibility. Expertise alone does not create recognition. Recognition, however, compounds authority.

If you are building a business, launching a new venture, or positioning yourself as a thought leader within your sector, and want a structured, multi-channel campaign that strengthens credibility while driving meaningful engagement, we would welcome the conversation, so please get in touch.