Client Case Study: Da Lat Corner

At People of Prominence, we love telling powerful stories that connect communities, and the launch of Da Lat Corner in Sheffield is a perfect example of how food, heritage and heart can come together to build something truly meaningful.

Thu Nguyen

Da Lat Corner is a homemade Vietnamese food business founded by chef and entrepreneur Thu Nguyen. Born and raised in the mountain city of Da Lat, Vietnam, Thu draws on generations of family recipes to create traditional dishes from scratch, now made fresh in her Sheffield home kitchen and delivered locally.

After relocating to the UK in early 2025 with her husband and daughters, Thu brought not only her culinary talent but her culture and story. With bold flavours, careful preparation and deep authenticity at its core, Da Lat Corner offers everything from cha gio (crispy spring rolls) and goi cuon (fresh summer rolls), to fragrant noodle bowls and rice plates.

Our press and media campaign helped bring Thu’s story to life across regional and food media, with featured in Exposed Magazine, Business Daily, The Yorkshire Press and The Sheffield Star. The result? A nearly 500% increase in social media following, a wave of interest from food bloggers and influencers, and a surge in customer enquiries from across Yorkshire.

Thu is now planning on expanding Da Lat Corner into pop-up kitchens, food festivals and event catering, with plans to launch a mobile food truck serving fresh Vietnamese lunches across the region.

Thu said, “People of Prominence helped me share the story behind Da Lat Corner in a way that felt true to me. Thanks to their work, I’ve been featured in several magazines and newspapers, which has led to a real increase in customer enquiries, interest from food bloggers and journalists, and a stronger social media following. They understood my business quickly and delivered results without overcomplicating the process. I’d definitely recommend them to other business owners looking to raise their profile.”

If you have a story, message, project or business that deserves to be heard, People of Prominence is here to help you share it with the world, so please get in touch.