Matthew Haywood
Email: The Prominence Collective
TikTok: @MatthewHaywoodX
Matthew Haywood is the winner of BBC One’s Survivor UK and the youngest-ever winner of the Survivor franchise globally, with a strong profile across mainstream media, digital platforms and major brand partnerships. Born and bred in the Lake District, where he still lives, he has built a highly engaged TikTok audience of more than 255,000 followers and 5.7 million likes through fun, high-energy content around travel, adventure, the outdoors, lifestyle, challenges and Gen Z life. Alongside national television and press coverage, his big personality and strong audience connection create real impact across both media and brand collaborations.
About Matthew
Since winning Survivor UK in 2023 at just 21, Matthew has built a strong public profile as a content creator and media personality, combining travel, adventure, lifestyle and entertainment content with humour, energy and relatable storytelling. His content is built around real experiences, outdoor challenges, fun formats and personality-led moments that connect naturally with younger audiences.
He has developed successful partnerships with brands including Manchester Airport, AO, YHA, Nikwax, Propstore, G Adventures, MacBackpackers, Marie Curie and Andy's Man Club, delivering collaborations that feel authentic, engaging and commercially strong. Matthew is represented exclusively by The Prominence Collective for management, media opportunities, partnerships and commercial collaborations.
To work with Matthew, discuss brand partnerships, campaigns, ambassador roles, speaking engagements or media appearances, please email The Prominence Collective
Matthew's Impact
Matthew has built a highly engaged audience of more than 255,000 TikTok followers and over 5.7 million likes, with videos reaching up to 8 million views. His content consistently performs strongly across travel, lifestyle, outdoor adventure and experience-led sectors, with engagement rates that outperform many creators in his space.
More than 60% of his audience is based in the UK, with the majority aged between 18 and 34, giving him strong reach across Gen Z and young millennial audiences. His followers engage with content that feels genuine, high-energy and personality-led, making him a valuable partner for brands looking for both strong visibility and real audience trust.
His combination of mainstream media recognition and digital influence gives brands access to both broad reach and stronger credibility, creating partnerships that deliver impact beyond social media alone.
To see more of Matthew’s content, audience connection and brand collaborations, visit his TikTok at @MatthewHaywoodX
Matthew's Passions
Adventure, travel and the outdoors sit at the centre of Matthew’s world. From hiking challenges and travel experiences to outdoor adventures, lifestyle content and high-energy challenges, his content reflects the things he genuinely lives and enjoys. He is also an amateur singer-songwriter, trained in acting, a huge football fan, and a regular runner and padel player.
Alongside this, purpose is equally important to him. Matthew is passionate about mental health, grief awareness and encouraging younger people to speak more openly about how they feel. Having experienced personal loss, including losing his grandmother to cancer during lockdown and seeing the impact of suicide within his community, he speaks openly about emotional wellbeing and positive male role modelling.
He regularly works with schools and youth audiences, recently took part in a 12-hour Talkathon for Andy’s Man Club, and is one of the first guests on their new podcast. He is also fronting Marie Curie’s Beat the Trails Hadrian's Wall hiking challenge in memory of his grandmother this summer, combining adventure with meaningful fundraising and advocacy.
Matthew's Brand Highlights
Matthew has partnered with brands across travel, outdoor adventure, lifestyle, entertainment and purpose-led campaigns, delivering collaborations that feel engaging, commercially effective and naturally aligned with his audience. His partnerships include AO, YHA, Manchester Airport, Nikwax, Propstore, G Adventures, MacBackpackers, Marie Curie and Andy's Man Club.
From large national brands to fast-growing experience-led companies and charities, Matthew’s collaborations span campaign content, ambassador partnerships, hosted experiences, awareness campaigns and social-first activations. His approachable style and strong on-camera presence allow brands to create content that feels entertaining and audience-friendly while still delivering clear commercial impact.
With a profile that combines mainstream television recognition and strong digital reach, Matthew continues to be a valuable partner for brands looking to connect with younger UK audiences through content that feels current, relatable and engaging.
Matthew's Media Highlights
Matthew has built a growing media profile across television, radio, newspapers, magazines, podcasts and digital platforms since winning Survivor UK in 2023. His coverage spans mainstream national broadcasters and publications alongside respected regional, lifestyle and entertainment outlets.
His television and broadcast appearances include BBC Breakfast, Morning Live, Saturday Mash-Up!, BBC News, ITV News and BBC Radio. His press coverage includes titles such as Daily Mail, The Mirror, The Sun, The Yorkshire Post, The Irish News, Westmorland Gazette, News and Star, Huddersfield Daily Examiner and Yorkshire Live.
Alongside mainstream media coverage, Matthew has also appeared across regional and specialist platforms including Absolutely Yorkshire, Cumbria and Lakeland Walker, North West Bylines, Yorkshire Press, Huddersfield Hub and Times and Star. He has also featured on podcasts including Access All Areas, On The Marie Curie Couch, Brew & Chat Podcast and Yorkshire Talks.
