Matthew Haywood
Email: The Prominence Collective
TikTok: @MatthewHaywoodX
Matthew Haywood is the winner of BBC One’s Survivor UK and the youngest-ever winner of the Survivor franchise globally, with a strong profile across mainstream media, digital platforms and major brand partnerships. Born and bred in the Lake District, where he still lives, he has built a highly engaged TikTok audience of more than 255,000 followers and 5.7 million likes through fun, high-energy content around travel, adventure, the outdoors, lifestyle, challenges and Gen Z life. Alongside national television and press coverage, his big personality and strong audience connection create real impact across both media and brand collaborations.
About Matthew
Since winning Survivor UK in 2023 at just 21, Matthew has built a strong public profile as a content creator and media personality, combining travel, adventure, lifestyle and entertainment content with humour, energy and relatable storytelling. His content is built around real experiences, outdoor challenges, fun formats and personality-led moments that connect naturally with younger audiences.
He has developed successful partnerships with brands including Manchester Airport, AO, YHA, Nikwax, Propstore, G Adventures, MacBackpackers, Marie Curie and Andy's Man Club, delivering collaborations that feel authentic, engaging and commercially strong. Matthew is represented exclusively by The Prominence Collective for management, media opportunities, partnerships and commercial collaborations.
To work with Matthew, discuss brand partnerships, campaigns, ambassador roles, speaking engagements or media appearances, please email The Prominence Collective
Matthew's Impact
Matthew has built a highly engaged audience of more than 255,000 TikTok followers and over 5.7 million likes, with videos reaching up to 8 million views. His content consistently performs strongly across travel, lifestyle, outdoor adventure and experience-led sectors, with engagement rates that outperform many creators in his space.
More than 60% of his audience is based in the UK, with the majority aged between 18 and 34, giving him strong reach across Gen Z and young millennial audiences. His followers engage with content that feels genuine, high-energy and personality-led, making him a valuable partner for brands looking for both strong visibility and real audience trust.
His combination of mainstream media recognition and digital influence gives brands access to both broad reach and stronger credibility, creating partnerships that deliver impact beyond social media alone.
To see more of Matthew’s content, audience connection and brand collaborations, visit his TikTok at @MatthewHaywoodX
Matthew's Passions
Adventure, travel and the outdoors sit at the centre of Matthew’s world. From hiking challenges and travel experiences to outdoor adventures, lifestyle content and high-energy challenges, his content reflects the things he genuinely lives and enjoys. He is also an amateur singer-songwriter, trained in acting, a huge football fan, and a regular runner and padel player.
Alongside this, purpose is equally important to him. Matthew is passionate about mental health, grief awareness and encouraging younger people to speak more openly about how they feel. Having experienced personal loss, including losing his grandmother to cancer during lockdown and seeing the impact of suicide within his community, he speaks openly about emotional wellbeing and positive male role modelling.
He regularly works with schools and youth audiences, recently took part in a 12-hour Talkathon for Andy’s Man Club, and is one of the first guests on their new podcast. He is also fronting Marie Curie’s Beat the Trails Hadrian's Wall hiking challenge in memory of his grandmother this summer, combining adventure with meaningful fundraising and advocacy.
BRAND HIGHLIGHTS
Matthew works with both household names and fast-growing brands across travel, adventure, outdoor, lifestyle, entertainment and consumer sectors. From major national brands to experience-led partnerships, his collaborations are built around authenticity, strong audience connection and content that feels natural rather than forced. Whether working with travel and outdoor brands that align with his love of adventure, or lifestyle and consumer brands where his humour, personality and high-energy style create standout engagement, Matthew brings strong commercial value and genuine influence to every partnership.
MEDIA HIGHLIGHTS
Matthew has built strong visibility across television, radio, newspapers, magazines and podcasts, with appearances spanning major national outlets as well as trusted regional and specialist platforms. From BBC Breakfast, BBC One's Morning Live and CBBC’s Saturday Mash-Up!, to much-loved newspapers, magazines and digital platforms, his media presence combines mainstream recognition with relatable personality, helping him connect with broad audiences while maintaining strong credibility across entertainment, lifestyle, travel and human-interest stories.
.jpg)
.jpg)
_edited.jpg)
.png)
.png)
.png)
.png)
.jpg)
