PoP partner with eight new clients from TV, TikTok, tech and business

Nicky Wake

People of Prominence are excited to announce eight new client partnerships spanning social media, technology, entrepreneurship, charity and broadcasting.

These latest clients include Survivor UK winner and TikTok creator Matthew Haywood; Gogglebox star and hairdressing entrepreneur Daniel Lustig-Webb; tech consultant and physicist Varvara Semenova; and Nicky Wake, serial entrepreneur and founder of Don’t Panic Events, Chapter 2, WidowsFire, SoberLove and and SoberAF.

Also joining the agency’s growing portfolio are Sosa Henkoma, a nationally recognised speaker and media commentator on youth exploitation; Ilja Abbattista, an award-winning campaigner and survivor-advocate tackling modern slavery; chef and food entrepreneur Thu Nguyen, founder of Yorkshire’s Vietnamese food venture Da Lat Corner; and military history charity Legasee Educational Trust.

Daniel Lustig-Webb

Edwin Buckley, Founder and Managing Director of People of Prominence, said: “We’re proud to be working with such a dynamic and inspiring group of individuals and organisations, from digital creators and thought leaders, to grassroots campaigners, chefs, charities and tech innovators. This new wave of clients reflects exactly what PoP is about, elevating important voices, building meaningful brands, and delivering ethical, creative and impactful communications that drive change, connection and growth.”

These new clients bring a wealth of accomplishments and influence across their fields. Haywood has built a substantial Gen Z audience on TikTok with over 247,000 followers, sharing content that combines adventure and the outdoors with authentic life reflections. Meanwhile Lustig-Webb has combined his Gogglebox fame with regular charity work and a successful chain of hair salons, establishing himself as a notable entrepreneur in the hair industry.

Sosa Henkoma

Wake has transformed personal experiences of widowhood, grief and addiction into positive social impact by launching a range of tech businesses, and has also ran global events company Don’t Panic Events for 20 years. Semenova is an Amazon Web Services consultant and physicist recognised for her expertise in AI, cloud architecture, and STEM advocacy for women.

Campaigners Henkoma and Abbattista bring deep expertise and lived experience in youth justice and modern slavery, with extensive media coverage and leadership roles in their fields. Chef Nguyen’s Da Lat Corner has rapidly gained attention for authentic Vietnamese cuisine in Yorkshire, whilst Legasee Educational Trust is preserving and sharing the largest filmed archive of UK military veteran stories, partnering with schools and organisations nationwide.

These new clients join a vibrant portfolio which we've has been working with since launching last year. These include building consultancy Fourth Wall, podcaster and All Aboard ADHD founder Claire Quigley Ward, travel journalist and broadcaster Phoebe Smith, The Great British Sewing Bee winner Luke-Matthew Iveson, and more.